The Global Trade Landscape Is Shifting—Here’s What You Need to Know
On April 2nd, President Donald Trump announced sweeping changes to U.S. trade policy, including a universal 10% tariff on all imports, effective April 5th. These are to be followed by sharply increased country-specific tariffs—34% on Chinese imports, 20% on goods from the European Union, and similar changes impacting over 100 countries.
The bottom line? Navigating the complexities of a changing global supply chain will be essential.
What This Means for Branded Merchandise and Apparel
While the full impact will take time, one thing is certain: costs across multiple industries are expected to rise. Promotional products, branded merchandise, and corporate apparel are no exception. These changes introduce uncertainty—but not unpreparedness.
HALO’s Response: Proactive and Practical
At HALO, we’re staying ahead of the evolving tariff situation with a thoughtful and measured approach. Our teams are actively monitoring developments and taking steps to minimize potential impact, keeping your business needs front and center.
We’re working closely with our partners to identify flexible solutions and ensure business continuity. From sourcing strategies to supply chain adjustments, our focus remains on delivering value and reliability. We’re also committed to clear communication—keeping you informed every step of the way.
As circumstances evolve, so will our strategies. We’ll continue to adapt, advocate, and act in your best interest.
Navigating Uncertainty with Confidence
These tariffs present challenges, but they also offer a moment to strengthen our supply chain, double down on supplier relationships, and stay laser-focused on delivering exceptional value. We’re not standing still—we’re moving forward with purpose.
As always, we’re here to support you. If you have questions or want to discuss how these changes may affect your current or future orders, please reach out to your Account Executive. Our team is ready.
Let’s keep moving—together.