Sterling, IL – March 31, 2026 – HALO Branded Solutions today announced the appointments of Ameed Mallick as Executive Vice President, Seller Platform, Erin DeCesare as Chief Product & Technology Officer, and Michael Snyder as Vice President of Uniforms. These appointments advance HALO’s commitment to building an unparalleled infrastructure that leverages creativity, technology, and human expertise to translate its clients’ brands into engaging physical touchpoints — at scale.
Building the Seller Platform
Ameed Mallick joins HALO effective March 30th as Executive Vice President, Seller Platform, bringing experience building and scaling marketplace platforms, including leadership roles at Instacart and Angi, where he worked across complex ecosystems connecting customers, sellers, and partners through technology and data.
At HALO, Mallick will lead the development of the company’s Seller Platform, a key priority focused on reducing friction and enabling growth.
“The Seller Platform is foundational to providing accessible, scalable and adaptable solutions for our customers,” said Jim Hilt, Chief Executive Officer of HALO. “Ameed brings the experience to turn that vision into reality.”
Advancing Product, Technology, and Platform Modernization
Erin DeCesare joined HALO in January as Chief Product & Technology Officer. She brings extensive experience leading product and technology organizations through periods of scale and transformation.
Most recently, she helped evolve the marketplace platform at ezCater and previously held leadership roles at Vistaprint.
At HALO, DeCesare leads the company’s product and technology strategy, including platform modernization and the development of tools that support sellers, clients, and partners.
“Erin joins us at a pivotal moment,” Hilt added. “Her ability to connect strategy to execution will help us accelerate our transformation and build capabilities that scale.”
Expanding Uniforms as a Strategic Growth Engine
Michael Snyder joined HALO on March 25th as Vice President of Uniforms. He brings more than three decades of leadership experience in apparel and uniforms, with expertise across product design, sourcing, go-to-market strategy, sales, and category expansion.
Snyder will lead the next phase of growth for HALO’s uniforms category, tasked with deepening enterprise relationships, driving recurring revenue, and expanding brand presence across locations and geographies.
“Uniforms are a foundational way our clients express their brands in the real world,” said Hilt. “Michael’s experience will equip our team to turn this offering into a true growth engine.”
Supporting HALO’s Next Phase of Growth
Together, Mallick, DeCesare, and Snyder will play a central role in shaping HALO’s next phase by bringing greater alignment across platform, product, and commercial execution.
Their leadership reinforces HALO’s focus on evolving from a traditional distributor model to a more integrated, experience-driven business where creativity, technology, and operational excellence come together to drive measurable impact for clients.
About HALO
HALO Branded Solutions is built on the belief that brands are experienced, not just seen. We partner with organizations to bring their brand to life across every physical touchpoint, including merchandise, recognition, uniforms, and experiences — creating meaningful connections that drive impact.