We’re With The Brand
Band merch has always been a popular way for fans to support and show love for their favorite artists. But it’s more than just merch; it’s a powerful tool that can elevate an artist’s brand and image. From funky t-shirts and hats to stylish hoodies and unique accessories, band merch is an incredible awareness creator that strengthens the connection with fans. Let’s take a stage dive into the rocking world of band merch, highlighting some of the best offerings and how today’s top artists use them to fuel fan connections.
T-shirts are by far the most popular and versatile band merch and for good reason. They are available in all sizes and can be decorated and styled uniquely, making them a wardrobe staple for any music lover. They can be designed with album covers, song lyrics, images of the artist, or even fan-made art. Rock legends like Metallica and AC/DC continue to release new designs with every album. Taylor Swift offers several t-shirt designs on “The Era’s Tour” with album art, song lyrics, and even her famous cats.
Hats & Caps
Caps and hats have always been a cool way for fans to show off their love for their favorite artist. They are more wearable than t-shirts, which makes them perfect for fans who want to show support without wearing the same shirt over and over again. Drake’s “6 God” snapback caps and Joji’s “88rising” dad caps are popular among fans, but some artists go beyond just the cap and create an entire line of headwear like Tyler the Creator’s “Golf” line, which has everything from bucket hats to snapbacks.
Hoodies & Sweatshirts
Hoodies are perfect for colder weather and add an edge to an artist’s merch. The Weeknd’s XO hoodies are iconic, with the brand being recognized globally. It’s not just the Weeknd, though, as a lot of artists such as Billie Eilish, Ariana Grande, and Justin Bieber all have their own unique hoodie designs.
Limited Edition Vinyl
Vinyl has been making a comeback in the last decade and for good reason. While digital music is convenient, vinyl records offer a warmer, more classic sound, and they also serve as a great display item. Rihanna’s Unapologetic and Dua Lipa’s Future Nostalgia albums have skyrocketed in sales in vinyl formats, with unique colored variations and limited edition releases. A vinyl record is a timeless piece of art that fans can enjoy while creating a vibe in their homes, studios, or spaces.
Custom totes bags are great for promotional giveaways, and also, they’re great merch items to sell at live shows or online. The Jonas Brothers have taken their brand promotion to the next level by offering limited edition totes at their recent shows at Yankee Stadium. According to their official merchandise shop, these unique canvas totes feature exclusive Jonas Brothers artwork, creating a special keepsake for fans. This clever marketing move not only enhances the fan experience but also serves as an effective promotional tool, further strengthening the bond between the band and their fans.
Decals and Stickers
Decals and stickers are great for connecting with long-time fans. They’re easy to distribute and can be added to merchandise packages or sold separately. Choose a design that is bold and eye-catching to grab people’s attention. Additionally, you can offer them as freebies to those who buy your music or attend your shows to help spread the word about your brand.
Finally, don’t forget about the accessories. Bracelets, wristbands, makeup cases, key chains, and water bottles are all easy ways to amplify and spread a message of positivity. A great example of this is how Harry Styles uses his “Treat People With Kindness” slogan to create a collection of accessories that promote his message of love and positivity. These items have become a powerful symbol of his brand and are a great way for fans to show their support beyond just attending concerts.
Artist merch can be a game-changer, and the music industry has endless swag possibilities. From customized band merch to novelty items, artists should choose the swag that best fits their personality, genre, and brand identity. A great swag strategy can fortify an artist’s brand while simultaneously providing fans a unique and memorable way to connect with them. By leveraging the power of promotional swag and band merch, bands and artists can elevate their brand and take their careers to the next level.