Sterling, IL — June 4, 2026 — HALO, the $1B brand experience and merchandise company, unveiled new technology investments and growth initiatives at House of HALO, a multi-day event attended by more than 800 account executives, clients, industry suppliers, and HALO leadership and staff.
Hosted at the Omni Orlando Resort at ChampionsGate from May 17th to 20th, the event highlighted HALO’s continued investment in and the new tools and systems the company has developed to bring creativity, embedded partnership, and execution together into a fully coordinated system.
“Brands today don’t come to life through any single product or campaign,” said Jim Hilt, HALO CEO. “They come to life in the world around these — through the connected expressions people can see, feel, use, and carry with them. We’re investing in the tools, expertise, and infrastructure to help our account executives, clients, and suppliers build these brand worlds at scale.”
A key announcement from the event was the launch of HALO Atlas, the company’s new AI-powered intelligence platform designed to help users quickly find information, summarize content, draft responses, and access guidance across HALO systems.
The event also introduced expanded strategic capabilities, including:
- Expanded uniform and apparel solutions
- Print-on-demand storefront capabilities
- Centralized sales solution resources
- Expanded creative and merchandising services
- Support and incentives for high-potential growth opportunities
House of HALO also featured fireside conversations with some of the most respected leaders in business, brand, and beyond, including:
- Melanie Whelan, HALO Board Member and Former CEO of SoulCycle, and Julia Hartz, Co-Founder and Former CEO of Eventbrite, joined CEO Jim Hilt for a fireside conversation on building brands that endure — exploring how great companies are built on culture, community, and the moments in between that make people feel seen and valued
- Jeremy Lott, President & CEO of SanMar; Samantha Cates, President of Spector & Co; and Pierre Montaubin, CEO of Koozie Group, shared how the industry is evolving — from AI-powered personalization and full-color digital decoration to a partner-first philosophy that treats suppliers as co-investors in growth
- Lanelle Vasichek, Senior Director of Global Brand at Bobcat; Megan Lee, Director of Culture & Inclusion at Southwest; Debbie Totten, SVP of Global Brand Strategy & Creative at Marriott Vacations Worldwide; and Randy Brashier, President of Brewing Brand Management, explored how leading brands turn
- merchandise, uniforms, and physical touchpoints into tools for employee pride, customer loyalty, and lasting brand connection
Rounding out the conversations, HALO Account Executives joined the stage to share firsthand perspectives on partnership, brand execution, and what it takes to bring brand worlds to life for clients every day.
Together, the initiatives reflect HALO’s focus on building the infrastructure for the next generation of brand experience and engagement. For more information, visit www.halo.com.
About HALO
HALO brings brand worlds to life by turning creativity, embedded partnership, and execution into connected brand expression in the real world. Through industry-leading offerings across branded merchandise, uniforms, recognition, kitting, and point of sale and retail displays, HALO helps clients move beyond one-off tactics toward a cohesive brand presence — where every expression, across every touchpoint, tells the same story and builds toward something bigger. With more than 1,900 employees across 37 global offices, HALO’s clients include over 156 of the Fortune 500 as well as thousands of mid and small-size organizations looking to turn brand intent into a brand reality that people can see, use, wear, carry, and experience.
